(818) 942-5842 zach@zachpomer.com


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Equity Union, a forward-thinking real estate brokerage, broke away from its franchise roots to establish an independent identity that encapsulates its commitment to unparalleled agent support and client service. Under the leadership of founder and CEO Harma Hartouni, the company sought to reinvent real estate excellence.


ZP Branding and Marketing was brought on board to do the branding, website design, and the development of print and social media collateral. We developed a visual language that conveyed sophistication and unity, key attributes of the newly independent Equity Union. The brand was designed to stand out in the competitive real estate market while retaining a sense of approachability and professionalism.




state-of-the-art website was crafted, reflecting Equity Union’s innovative edge. The website featured user-friendly navigation, agent profiles, listings, and rich local insights. It served as a hub for both clients looking for properties and agents seeking resources, ensuring a seamless experience that echoed the company’s emphasis on support and accessibility.

ZP Branding and Marketing created a suite of print materials, including business cards, property brochures, and promotional flyers, ensuring consistent branding across all physical marketing channels. For social media, a strategy was implemented to enhance Equity Union’s online presence with a curated feed showcasing successful listings, agent achievements, and lifestyle content to engage potential clients and recruits.



he rebranding initiative positioned Equity Union as a leader in a new era of real estate. With its fresh identity, robust online presence, and compelling marketing materials, the company attracted top-tier agents and clients seeking an exceptional real estate experience. The comprehensive branding strategy not only reflected the vision of Harma Hartouni but also set a new benchmark for innovation and excellence in the industry.

Equity Union’s case study stands as a testament to the transformative power of strategic branding and digital presence, affirming ZP Branding and Marketing’s role as a catalyst for change in the real estate landscape.







When you decide to work with me, the first thing I do is research your industry and look at what your competitors are doing when it comes to design and marketing. This gives me an idea of what standard practices are used throughout or industry and allows me to be prepared when we meet and go over your coals. 



After I explore your business sector and analyze the design and concepts for some of your direct competitors, I’ll schedule an in-person or virtual consultation to go over your goals, the placement of your product or services and your vision for the final outcome and take all of your ideas and suggestions into the design process.



After we meet, I take your ideas and the research that I do on your competitors and begin the design process. I provide you with regular updates and make sure that we are on the same page throughout the design process so I can deliver a product that you absolutely LOVE!