Introduction

Have you just launched a website and are feeling stuck because you don’t know what to do to get the word out to your customers? There are a lot of free, or very cost-efficient things you can do to increase traffic to your website. In this article, we will discuss five of the most effective, and free, methods. From creating a custom domain email and Google business page to utilizing QR codes, publishing high-quality content that is relevant to your target audience, and posting to your desired social media platforms, there are lots of easy avenues to market your business and website to attract and convert online leads.

Create a custom domain email that matches your website

When you have a custom domain email that matches your website, it helps to strengthen your branding and marketing efforts. It also helps to create a more professional appearance for your business. 

Setting up a custom domain email is easy! If you don’t already have a domain name, you will need to purchase one from a domain provider website like GoDaddy. From there, you can either set up a custom domain email through Google workspace or, if you prefer, you can set one up with Outlook 365. All you’ll need to do is set up a few DNS records, and you’ll be given clear instructions upon purchasing your custom email. Once you have done that, you can configure your email address to use the new domain name.

Make sure to promote your new domain name and email address on your website and social media profiles. We’re constantly sending emails out to clients and when you use a custom email that matches your website domain, your clients will see your domain name over and over again and you’ll have a higher likelihood of your customers getting curious and visiting your page.

Set Up a Google Business Profile

If you haven’t already created a Google My Business (GMB) profile for your business, now is the time. This will make your business visible on Google Search and Maps and helps you manage your online information. Creating a GMB profile is free and easy to do.

First, you need to sign up for a free Google account or use an existing one. Then, go to google.com/business and click “Start now.” Enter your business name and address. If your business has multiple locations, you can add them later. Next, verify your business. Google will send you a postcard with a verification code to the business address you entered.

Once you receive the postcard, enter the verification code on your GMB profile to verify your business. After your business is verified, you can add more information to your GMB profile, such as hours of operation, products and services offered, photos, and more. Be sure to keep your GMB profile up-to-date so customers have accurate information about your business. You can also use your GMB profile to respond to reviews and messages from customers. 

Creating a GMB profile only takes a few minutes and is integral for marketing yourself and guiding people searching your name to your website.

Utilize QR Codes on Marketing Materials

QR codes came back into popularity in the early days of COVID and restaurants began displaying their menus only through a QR code. This got people used to scanning a QR code and now it’s commonplace in our society. They are a great way to connect with customers and promote your brand.

You can use QR codes on printed materials such as brochures, business cards, and posters or in email marketing campaigns. When customers scan the QR code with their smartphone, they will be taken to a web page or landing page where they can learn more about your product or service.

Make sure to include an interesting call to action on the web page so that customers will be motivated to take action. You can also test different types of content and offers on your marketing and landing pages so that you can find what works best for your business. Experiment with different layouts and designs to see what yields the best results. And most importantly, always track the results of your campaigns so that you can optimize them for future success.

Write and Publish Blog Posts

Blogging can be a great way to drive more traffic to your website. By publishing high-quality content on your blog, you can engage your audience and attract new visitors. You can also use social media to promote your blog content, direct people back to your website, and build relationships with followers. Make sure to choose the right blogging platform and invest time in creating high-quality content that will engage your audience. If your content is well written, you may even show up on Google if someone searches the topic you’re writing on.

Promote Your Brand and Website Everywhere

Setting up social media business profiles is a great way to promote your brand and get more website traffic. There are many different social media platforms that you can use to promote your business, and each platform has its own advantages and disadvantages.

The most popular social media platforms are Facebook, Twitter, LinkedIn, Instagram, and Pinterest. You can use social media to connect with customers and build relationships with them. Social media platforms are a great way to get feedback from customers and learn what they want from your business. You can also use social media to answer customer questions and provide customer support.

Make sure to choose the right social media platforms for your business and invest time in creating high-quality content that will engage your followers. By following these tips, you can increase brand awareness and drive more traffic to your website.

Conclusion

Now you know there are lots of free ways to get more exposure for your brand and guide people to your website to capture and convert more leads. These free tools will give you a great start if you’re looking for a no-cost solution.

If you’re interested in investing in more advanced options, SEO, or search engine optimization, would be the next step to increasing your online exposure and getting found more easily online. When you’re ready to take the next step and invest in your business, contact us for available SEO or website design packages.