Whether you’re launching a new brand, or just polishing up your marketing materials, creating a moodboard is an important step in the branding process. A moodboard is a document that can include images, text, colors, and fonts-anything that will help you to develop a clear picture of your desired aesthetic. Branding is so much more than just a logo, and a moodboard can be an incredibly helpful tool in the branding process. You may want to consider creating a brand moodboard for the following reasons:

Drives consistency across all of your marketing materials

A moodboard can help to ensure that your brand aesthetic is consistent across all of your marketing materials. This will help to create a unified look for your brand, and it will also make you seem more professional to potential customers.

Provides documentation to share with team members and designers

When creating a moodboard, it’s important to include clear documentation so that you can share it with team members and designers. This will help to ensure that everyone is on the same page when it comes to your brand aesthetic. A moodboard can be a great way to inspire new ideas for your brand, and it can also help to keep you on track as you develop your brand identity.

Saves time down the line when making decisions

Creating a brand moodboard can be a great way to save time down the line when you need to make decisions about your branding. Since you’ll have a clear picture of the look and feel you’re going for, you’ll be able to make decisions much more quickly and easily.

Helps inspire new ideas for your brand

When it comes to branding, it’s important to think outside the box. As you go through the process of picking your color palette, font styles and other assets, you’ll be sure to spark your creative mind and even get lucky, coming across textures or patterns that fit perfectly with your new look.

How to create a moodboard for your brand

Not sure where to start? Here are some tips on how to create a moodboard for your brand:

1. Identify the feeling you want your brand to evoke.

Do you want your brand to be seen as fun and playful? Or serious and professional? Think about the emotions you want your customers to feel when they think of your brand. This will help guide you in creating a moodboard that accurately reflects your desired brand image.

2. Gather inspiration from other brands.

Look at other brands that evoke the feeling you want your own brand to convey. What do you like about their overall look and feel? What elements do they use that help create that feeling? Use these as inspiration for your own moodboard.

3. Collect images, colors, and words that reflect your desired brand image.

Start gathering images, colors, and words that you feel reflect the feeling you want your brand to convey. These can be pulled from magazines, websites, books, or even your own personal photos. Once you have a good selection, start arranging them in a way that is visually pleasing and makes sense for your brand.

4. Revise and refine your moodboard until you are happy with the result.

Once you have a preliminary moodboard put together, take a step back and evaluate it as a whole. Does it accurately reflect the feeling you want your brand to evoke? Are the colors, images, and words cohesive and complementary? If not, make some changes until you are happy with the overall result.

Conclusion

Creating a moodboard for your brand can be a great way to get a sense of the overall feeling you want your brand to evoke. It can include images, words, and even colors that represent the emotions you want your customers to feel when they interact with your brand. When creating your moodboard, be sure to keep in mind what you want your brand to stand for and put some good time and thought into it because it will be your key document to hand as the starting point for your future branding project. By following these tips, you can create a moodboard that accurately reflects your desired brand image and helps you create a cohesive look and feel for your business

Need help with your next branding project or interested in more tips, contact zach@zachpomer.com to learn more about how I can help!