(818) 942-5842 zach@zachpomer.com
January 23, 2022
By: zach

How to Establish an Online Presence and Increase Trust With Your Clients

If you’re a business owner, it’s important that you establish an online presence. Not only will this help increase traffic to your website, but it will also help build trust with your clients. They need to be able to find you easily online, and they need to see accurate information about your business. This means setting up google my business, yelp, LinkedIn, and social media platforms (choose the ones that you will actually use, and don’t worry about the rest to start), and being consistent with the branding across all of them. You also need quality imagery and a professional bio. Constantly improve existing profiles to ensure accuracy and maintain trust in your area of expertise.

Be Consistent with Branding:

When it comes to branding, consistency is key. You want your clients to see the same logo, fonts, and colors across all of your online platforms. This will create a unified look for your business and help them remember who you are.

Here are a few best practices when thinking about being consistent

  1. Make sure that all of your contact information is up-to-date and accurate on every platform. If you don’t answer your phone on the weekend, don’t say you’re open 24/7.
  2. Have a consistent headshot or logo across all platforms. Your headshot should be a professional photo, not a selfie or low-resolution photo with a busy background.
  3. All of your Imagery should be consistent. If you have a header image on your profiles, the colors, font type, and design elements should be consistent across different profiles and similarly in your posts.
  4. Your business name, address, and phone number should match everywhere. Make sure they’re correct and formatted the same way on all profiles.
  5. Include links to your website and other social media profiles where possible.

When you’re branding your business, it’s important to be consistent across all online platforms. This means using the same logo, colors, and messaging. If your branding is different on each platform, it will confuse your clients and make it difficult for them to trust you.

Write or Edit Your Existing Bio

When you’re editing your bio, it’s important to make sure that you focus on the most important points. You should make sure to include your name, job title, and what you do. You should also highlight your areas of expertise and what makes you unique. Make sure to use a confident tone and avoid sounding too humble. You should also be sure to keep your bio updated with the latest information.

Some platforms allow for a longer about section while others limit characters so it’s good to have a long version and a short version of your biography. Here are a few topics to consider writing about when jumping in:

  1. Your name
  2. What you do for work
  3. Your company or brand name
  4. Where you grew up
  5. If you went to college, where you studied
  6. Your personal and professional goals
  7. Some of your hobbies
  8. Your skillset and areas of expertise

When writing your bio, it’s important to be professional and accurate. Make sure you include all the relevant information about yourself or your company and consider including some of the topics listed above. This will help your clients get a better understanding of who you are and what you do. Being consistent with your bio across all online platforms will also help build trust and avoid confusion.

Clean Up Your Existing Social Profiles

One of the easiest and most important things you can do to improve your online presence is to clean up any existing profiles. This includes making sure all information is accurate and up-to-date, using high-quality images, and being consistent across all platforms. You also want to make sure that branding is cohesive between all platforms – this will help increase trust in you and your business.

Here are a few steps to guide you through the process:

  1. Review your current online image. What shows up? Is there any negative commentary or imagery? If so, combat this with positive content… Ask friends or family to write positive reviews or upload professional photos so that the negative commentary and imagery gets buried and the newer content shows up first.
  2. Have a common name? If you have a common name, consider branding yourself with a variation of your name (i.e if your name is John Smith then try writing your name as John J. Smith or John Joseph Smith.)
  3. Social media – untag yourself from any unprofessional tags. You can view your profile in incognito mode to see what the public sees. Also, be conscientious about what you’re posting. It’s great to have your own opinions but your customers may not have the same beliefs so be careful about posting opinionated, religious, or political content on your business pages.

Make sure to review your current online image and take steps to improve it. Maintaining a positive online presence is key to success in today’s business world!

An online presence is key in this digital age. It’s important to be where your clients are and to set up an effective online branding strategy. This will help you increase trust with your clients and provide them with accurate information about who you are and what you do. Be consistent, use quality imagery, and have a professional bio to really set yourself apart from your competitors

If you’re looking for more tips on how to establish an online, contact me for an in-depth branding consultation with no obligation.

 

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